Young Rembrandts Reflects on 30th Anniversary Celebration
For 30 years, Young Rembrandts and its franchisees have enriched the lives of children through the power of drawing, giving them the platform they need to grow and succeed. Drawing on this legacy of helping children develop these necessary skills, Young Rembrandts ushered in 2018 with a sensational national campaign celebrating its 30th anniversary, building its momentum for the years to come.
Starting in January 2018, the campaign kicked off its first month by donating art supplies to local nonprofit organizations through the “It’s in the Bag” event. Franchisees in Sacramento and Milwaukee were just a few of the many locations that made a positive impact with organizations in their community through the donations.
In February, Young Rembrandts gave back to the community with “We Love Our Hometown Heroes,” an event that celebrated each market’s service members with a free drawing event. Students participated in an art class alongside their local heroes to show gratitude to those who keep communities safe.
In March, Young Rembrandts spotlighted distinguished alumni and their journeys with a social media campaign, while in April students’ artwork received the spotlight on display at community-based art exhibitions as part of the “30 Events in 30 Days” celebration. The franchise also recognized art teachers in Young Rembrandts communities in April, awarding five $250 prizes to art teachers across the country.
In May, franchisees showed thanks to local school administrators, who were celebrated with a “Here’s to You” event, thanking them for embracing and promoting the Young Rembrandts program and welcoming art enrichment into their schools. Finally, in June, the franchise took to social media every single day with “#30Days30Ways” to share the positive impacts Young Rembrandts has had on students, families, instructors, franchisees and communities.
Now, the franchise is building on the momentum of the campaign with a new franchising growth initiative that will bring its proprietary art education curriculum to even more kids and communities across the country.
From its humble beginnings to celebrating 30 years in 2018, the six-month campaign was truly a testament to not only how powerful the franchise can be in the lives of children, but how the children, families, towns and school districts have empowered Young Rembrandts and its franchisees to be an important part of children’s lives. With Young Rembrandts, celebrating and enriching the lives of children is just as important as the business opportunity itself.
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