Franchising.com: Artful Advocate
Young Rembrandts is prepping for global expansion and our fearless leader, Bette Fetter, has a plan and the drive to do it. Recently featured in Franchising.com read more about passion and the drive that gets her out of bed.
Bette Fetter was sitting at a kitchen table in 1988, teaching her children and their friends how to draw when a light bulb came on. Before long she had applied her fine arts education and background in childhood development with her blossoming passion to teach drawing, and created Young Rembrandts. The concept offers original methods of teaching kids how to draw through a weekly step-by step process that exposes students to a wide variety of subject matter, artistic concepts, art history, and materials.
Fetter began franchising her concept in 2001 in schools, community centers, and park districts across the country. Today, Young Rembrandts teaches 40,000 students between the ages of 3½ and 12 each week across 31 states and four Canadian provinces, giving children everywhere a creative outlet for their developing minds. As founder and CEO, Fetter says she's responsible for setting the tone of how the brand operates and grows, as well as its culture. "A CEO establishes the culture and continues to convey that with franchisees, staff, and customers," she says.
From there, she says, her job is to tell the world why art matters so much. "So much so that they go looking for my franchisees, and potentially investigate becoming franchisees themselves. We're on this journey together to improve education, boost kids' confidence and learning skills, and help children blossom."